User experience design
Building a communications platform.
The O’Neill Institute is one of the world’s leading global health LLM programs. With household names from the academic and legal worlds, its reputation is sterling.
As the Institute looked to the future, they wished to attract an even greater number of LLM recruits from the U.S. and abroad, as well as draw attention to its extensive body of research and scholarship. A refined brand and fresh content was in order.
Building a new advocacy and communications platform.
We Partnered with Purple Strategies and Delta Airlines to launch a new website, DeltaTakingAction.com, aimed at U.S. policymakers to demonstrate Delta's impact on employees and communities on a state-by-state basis.
As one of the largest airlines in the country, Delta is committed to giving back to communities where the company lives and serves. We developed a dynamic map that pulled together a breadth of state-based data on Delta's employees, one-stop destinations, seats per day and much more. Through this combination of data visualizations and strong content, the website gives lawmakers a sense of Delta's innovation, attention to customer experience and role in local communities.
Over the course of nearly a year, we refreshed and streamlined the Institute’s branding and content across its digital properties.
We began with an extensive discovery process, including stakeholder interviews with their core audiences (internal, alumni, past scholars and staff members), a competitor analysis, and messaging audit.
We focused the new web design to accommodate a large body of content, many authors and a range of users -- from academics, policymakers, media and students.
Partnering with Adam Garber, we produced, filmed, and edited a promotional video for the LLM program.
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