Partnering to develop a custom application to help in the understanding the communication in sperm whales.
National Geographic’s Exploration Technology Lab (ExTech) had a need for a custom browser-based application to be used with their current product known as the CETICam. The custom whale-borne camera system is placed on sperm whales in Dominica to study community dynamics during predation. Sperm whales hunt squid deep in the ocean, and will sonically communicate with other members of the pod during this hunting process. The goal of the camera system is to associate each of the messages a whale sends with a predation event (i.e. a squid is eaten) to contextualize the messaging framework during hunting.
Launching a new sustainability practice within Ogilvy PR.
Sustainability is the growth opportunity of the 21st century, but it’s not just about being green. It’s about aligning revenue goals with responsible operations, to create an organization that better serves all of its stakeholders, from shareholders and employees to customers and others influenced by its progress. Kody developed this video as a manifesto film for a new practice within Ogilvy.
We designed and built a custom self contained application for scientists that connects and pulls data from the CETICam. The cam uses an onboard NVidia Jetson running a customized version of Ubuntu Linux. Our application allows scientists to control every parameter of the Cam and to run pre-launch tests based on local conditions before each deployment of the device.
Due to the expectation that users will be under stress, as all operations will take place in a high-tempo, risky marine environment, comprehensive user testing was used to make sure the learning curve was minimal and the UI instructions were clear and precise.