Creating a new brand for a new clean energy company.

Founded in 2022, GridStor is one of the best-capitalized energy companies in the storage industry, with investment from a fund managed by Goldman Sachs Asset Management. The company’s backing provides GridStor the financial security to acquire, build, and operate top-tier projects. GridStor approached us to create a visual identity and brand language that evokes the kind of trust, determination and diligence it has become known for in just a short amount of time.

We worked in partnership with GridStor’s CEO and VP of Policy & Communications to craft a new brand language that was direct in tone and copy, and refresh the brand to project attributes that evoke the company’s traits of perseverance, tenacity, and resolve toward achieving its goals.

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The GridStor brand is trusted, diligent and determined.

The trusted attributes of the GridStor brand speak to the company’s ability to consistently deliver on promises. GridStor’s diligence speaks to its thorough approach to assessing prospective projects, engaging and partnering with communities, and in the delivery of energy market services.

The determined attributes of the GridStor brand evoke the company’s traits of perseverance, tenacity, and its strong resolve toward achieving its goals.