NYC Mayors Office of
Community Mental Health

Product strategy
User experience design
Product design
Data Visualization
Infrastructure development
Data digration

Empowering a NYC Government office  to leverage data to to  fill gaps and achieve equity in mental health care.

The Mayor’s Office of Community Mental Health promotes mental health for all New Yorkers. They oversee strategies to close critical gaps in mental healthcare so every New Yorker, in every neighborhood, has the support they need. They  partner with city agencies and nearly 200 non-profit organizations to implement innovative programs that reach hundreds of thousands of New Yorkers every year. 


The Challenge

The Office of Community Mental Health was dispearsing $200+ million a year to various agencies for mental health services, but lacked a sustainable platform for tracking and analyzing the impact of the funds. This gap led to external and internal confusion about the office's impact and the overall state of NYC's resident's mental health. 

Staff were spending great amounts of time collecting and analyzing data in obsolete databases and offline tools. 

The office needed a partner who could bring not only technical experience to working within the NYC IT ecosystem, but also a focus on user experience, visual design and using data for storytelling. 


Fellows Program
Celebrating 20 years of supporting writers and filmmakers’ bold, new ideas.

After 20 years, 200 fellows and more than 100 projects, the Fellows Program remains a core part of New America’s identity. The program’s team looked to us to develop collateral that would celebrate the incredible breadth of work from the last 20 years. It needed to be the kind of piece that would stop people in their tracks, especially current program supporters and potential funders.

We designed a frame worthy poster for VIPs and a four-sided, fold-out marketing collateral for distribution to potential funders. These pieces incorporated the existing New America branding while taking its look and feel up a notch, giving the Fellows program a chance to shine on its own. Together with their team, we crafted copy that succinctly captured the essence of what makes the Fellows program unique.

The Solution: Phase 1

We bagan the project by developeing a strong data infused narrative that was integrated into a public facing data dashboard that we deisgned and built. We levaged data feeds that explained the inequality of mental health access across the city and and built a custom database that powered interactive maps that tracked the work of the over 20+ projects that were addressing these challenges.

The data cames from 30-plus datasets and geocoded maps. The maps include which communities have been hit the hardest by COVID-19, as the virus and associated economic stressors have been so detrimental to resident mental health.

The dashboard helps New Yorkers see the new services the Office of Community Mnetal Health provides with its $217 million annual budget. 


The Solution: Phase 2

Now that the office was equipped with a narrative dashboard we moved onto the larger challenge; The cumbersome and obsolete database that was being used to track 5+ years of work and an $200+ million dollar annual budget. 

We collaborated with the client team and key users to develop a fully custom solution that empowered their team to leverage their data.

Using a human centered approach we developed new workflows, a frontend interface, and a cloud based database that met the challenges of tracking such a robust data set.

The new platform allows agency partners to log data and the internal team to perform QA while tracking the data's progress.

Layered on top we built a suite of  tools that allowed the client to analyze and present the impact of their work in new ways.


Washington, DC

© 2019 Iced Coffee, Please.  

Where we drink (iced) coffee.
Let us buy you one:

Where we drink (iced) coffee.
Let us buy you one:

Where we drink (iced) coffee.
Let us buy you one: