Georgetown University’s
Ethics Lab

Georgetown University’s
Ethics Lab

SERVICES:
Brand strategy
Communications training
Copywriting

Defining the value of an ethics education in today’s complex world.

More than five years ago, a small, but creative group of designers and philosophers established Ethics Lab at Georgetown University to infuse students’ learning with an ethical framework for tackling real-world problems. The Vice Provost of Georgetown has called Ethics Lab’s unique and collaborative approach to higher education “a harbinger of the future; essential for the future of work, learning and humanity.”

Ethics Lab had now reached a critical juncture in its trajectory with opportunities to expand its work both at Georgetown and beyond the classroom. To do so, the team needed to refine how it talked about the impact of an ethics education and why it matters in today’s society.

Writing the new future for emotional health.

Founded in 1969 as a local mental health advocacy organization, the Mental Health Association of New York City is seen as the gold standard in delivering high-quality, innovative services, educating the community about mental health and advocating for much-needed reforms. But after more than 50 years of experience, MHA-NYC’s footprint had expanded dramatically, now serving more than 2.5 million people every year across the country.

With national reach and recognition, the organization and its goals had far exceeded its locally-focused name. When we partnered with MHA-NYC, they had recently rebranded, naming themselves Vibrant Emotional Health. The new name captured the essence of its vision for a world in which every person has the right to achieve emotional wellbeing.

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The team engaged us in a sprint communications engagement to determine a fresh vision for who the Ethics Lab is, what it does and why its work is important. Over four weeks, we surveyed students who have taken their courses, faculty who have co-designed classes with the Lab’s staff and higher education leaders who see a need for ethics education. We combined these findings with a competitive analysis and in-depth research on the impact of ethics training for the future of work. This efforts revealed a fresh perspective on Ethics Lab and helped us to collaboratively develop the team’s redefined mission, vision and values. Today, Ethics Lab stands ready to capture prospective donors with its innovative approach to ethics in a digital age.

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Headquarters
Washington, DC

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Where we drink (iced) coffee.
Let us buy you one:

[email protected]

Where we drink (iced) coffee.
Let us buy you one:

[email protected]