Base Operations

User Experiece Audit
Product Stategy & Deisgn

Harnessing the power of street-level threat intelligence

We collaborated with Base Operation's internal product manager and development team for an 8-week design sprint. Our process began with a comprehensive UX audit, which involved evaluating the UI, user flows, and data visualizations. We subsequently revamped the interface to provide users with unprecedented access to crime and unrest data, allowing them to assess potential threats before incidents occur. This involved integrating both recent and historical data to identify patterns, analyze trends, and present information in an intuitive and seamless interface.

Building a new advocacy and communications platform.

We Partnered with Purple Strategies and Delta Airlines to launch a new website,, aimed at U.S. policymakers to demonstrate Delta's impact on employees and communities on a state-by-state basis. 

As one of the largest airlines in the country, Delta is committed to giving back to communities where the company lives and serves. We developed a dynamic map that pulled together a breadth of state-based data on Delta's employees, one-stop destinations, seats per day and much more. Through this combination of data visualizations and strong content, the website gives lawmakers a sense of Delta's innovation, attention to customer experience and role in local communities.  

Visit the site


Washington, DC

© 2024 Iced Coffee, Please.  

Where we drink (iced) coffee.
Let us buy you one:

Where we drink (iced) coffee.
Let us buy you one:

Where we drink (iced) coffee.
Let us buy you one: