Consortium for Elections and Political Process Strengthening

Georgetown University’s
Ethics Lab

Brand strategy
Design strategy
Communications training

Telling the story of 25 years of impact on democracy,
human rights and governance

Established in 1995, the Consortium for Elections and Political Process Strengthening (CEPPS) is a consortium of the National Democratic Institute (NDI), the International Republican Institute (IRI) and the International Foundation for Electoral Systems (IFES). CEPPS builds long-term relationships with political parties, election management bodies, parliaments, civil society organizations, and democracy activists to promote leadership and collaboration in democracy, human rights and governance support.

CEPPS’ reach and depth in expertise allows for unparalleled peer-to-peer assistance in the field that convenes diverse actors across the political spectrum and facilitates sustainable progress towards fair elections and citizen engagement in democracy.

Over the course of just two months, we performed a rapid assessment of existing CEPPS communication materials and outreach strategies. This included extensive research and analysis of CEPPS’ existing materials, a competitor analysis, a data analytics review and messaging assessment. Erin and Kody also interviewed more than a dozen stakeholders across USAID and CEPPS core partners.

Based on this research, we developed a multi-platform marketing plan to enhance the organization’s visibility and effectively tell the consortium’s story to key audiences.

CEPPS adopted our recommendations and asked us to help their team launch the marketing plan’s efforts throughout early 2020.

Writing the new future for emotional health.

Founded in 1969 as a local mental health advocacy organization, the Mental Health Association of New York City is seen as the gold standard in delivering high-quality, innovative services, educating the community about mental health and advocating for much-needed reforms. But after more than 50 years of experience, MHA-NYC’s footprint had expanded dramatically, now serving more than 2.5 million people every year across the country.

With national reach and recognition, the organization and its goals had far exceeded its locally-focused name. When we partnered with MHA-NYC, they had recently rebranded, naming themselves Vibrant Emotional Health. The new name captured the essence of its vision for a world in which every person has the right to achieve emotional wellbeing.


Washington, DC

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Where we drink (iced) coffee.
Let us buy you one:

[email protected]

Where we drink (iced) coffee.
Let us buy you one:

[email protected]