User experience design
Custom application development
Developing a fresh brand system for an innovative company that was evolving its work and launching new data products. Evolving an outdated logo, color palette, typography and language style that would demonstrate the full scope of Brighthive’s cutting-edge work.
Position Brighthive for a visual pivot and a refresh amid an evolution of its product offering. This meant capturing the complex nature of Brighthive’s data collaboration work, as well as harnessing the opportunity of the word “hive” in its name to evoke a sense of collective intelligence.